ERIN XI
Work
Video
About
David Hockney Immersive Exhibition
For David Hockney’s immersive exhibition that welcomed ~250K visitors over eight months, I designed a multi-channel engagement system to extend the show beyond the gallery. I developed participatory programs and digital touchpoints that invited visitors to actively engage with the exhibition, increasing ticket conversion and contributing to a 20–30% rise in attendance.
( ROLE ) UIUX, Marketing Strategy
( FORMAT ) Participatory Activations, Digital Touchpoints, Online Programs
( SCALE ) ~250K visitors, 8-month exhibition, 20–30% attendance uplift
( YEAR ) 2025, Shanghai + Remote
( ROLE ) UIUX, Marketing Strategy
( FORMAT ) Participatory Activations, Digital Touchpoints, Online Programs
( SCALE ) ~250K visitors, 8-month exhibition, 20–30% attendance uplift
( YEAR ) 2025, Shanghai + Remote
( INTERACTION DESIGN )
Mobile Interface
Close → Closer → Closest begins with nature, reflecting how David Hockney observes small details in landscapes. The sequence encourages viewers to look more closely and ultimately join the immersive show, where they can experience the paintings at their most immediate and immersive scale.
Big → Bigger → Biggest introduces the scale of Hockney’s swimming pool works, building toward the architectural scale of the immersive show. The system educates audiences about the artist while inviting them to step into the exhibition.
( INTERACTION DESIGN )
Merchandise Interface
Designed an online merchandise interface with a scrollable layout. When users click the “Start Magic” button, the product image transitions to reveal its function and utility.
( ENGAGEMENT STRATEGY )
Occasion-Based Activation: Birthday
+20–30% attendance uplift, ~50K–80K impressions
1. Limited ticket release through sharing on Little Red Book.
2. Celebration in local business to earn free ticket, partnership with local stores
3. On-site birthday card writing → delivered to artis
( ENGAGEMENT STRATEGY )
Occasion-Based Activation: Chinese Valentine
~1,200–1,800 couple tickets · +25–40% off-peak attendance
1. Couple tickets with shared seating
2. Ticket + Little Red Book post → handmade rose gift
( ENGAGEMENT STRATEGY )
Occasion-Based Activation: Nightclub Partnership
Expanded reach to younger, lifestyle-driven audiences.1. Weekly DJ activation
2. “From Hockney’s Pool to the Dance Floor”